Turner Asia Pacifc has partnered with Six Flags Entertainment Corporation and real estate developer Riverside Investment Group Co. to bring branded experiences to Six Flags parks in China.
A Tuzki-branded dark ride will launch at Six Flags Zhejiang and Six Flags Chongqing, which are scheduled to open in 2019 and 2020, respectively. The ride will allow fans of Tuzki (pictured) to interact with the animated character as part of an immersive attraction.
Both Six Flags Zhejiang and Six Flags Chongqing will also feature retail locations offering Tuzki merchandise. The Turner-owned IP is well-known in the territory, where Chinese kids exchange millions of Tuzki emoticons every day through instant messaging apps.
The agreement will also allow Turner IP from Cartoon Network’s portfolio of characters and shows to be featured in Six Flags Kids World locations, which will be built adjacent to both Six Flags Zhejiang and Six Flags Chongqing.
The partnership follows a recent Six Flags deal with Genius Brands International that brought music-focused tween property SpacePOP to 10 of the company’s US parks. The promotion included on-site trailers for the movie SpacePOP: Not Your Average Princesses, as well as the brand’s music played throughout the park on Six Flags’ radio network.