New data from California-based Tubular Labs shows that Ryan ToysReview led the list of overall creators in the global kids space last month with 898 million views on YouTube. Tubular Labs provides online video intelligence to more than 170 brands and media companies, tracking and analyzing data from eight million video publishers, three billion videos and the habits of more than 400 million viewers.
Through a recent partnership with California-based Pocket.watch, unboxing star Ryan ToysReview (pictured) will see his brand extend into consumer products including apparel, toys and collectibles.
El Reino Infantil, meanwhile, boasted 423 million views on YouTube in February, followed by ToyPudding TV with 409 million views. ABCkidTV – Nursery Rhymes had some 392 million YouTube views last month, followed by ChuChu TV Nursery Rhymes & Kids Songs (385 million), POPS Kids (374 million), CKN Toys (327 million) and Masha and the Bear (307 million). The top 10 list of overall creators in February was rounded out by Kids Line and Pinkfong! Kids’ Songs & Stories, both of which garnered 287 million views.
Despite the fact that children under the age of 13 are legally restricted from using Facebook, Tubular Labs also tracks video views on the social network for a number of kid-centric content creators. In February, El Reino Infantil took the top spot with more than four million views. POPS Kids boasted 1.56 million views on the social media platform, followed by Masha and the Bear (1.47 million), ChuChu TV Nursery Rhymes & Kids Songs (1.12 million) and Pinkfong! Kids’ Songs & Stories (297,161).
A full picture of Tubular Labs’ February data is below: