Paris-based producer and distributor Cyber Group Studios has strengthened its digital arm with the appointment of Loic de Boudemange as VP of digital development and operations.

de Boudemange, who previously served as social media manager at French network TV5Monde, will now produce native and digital content for Cyber Group’s web, social media, mobile and OTT initiatives. de Boudemange will report to Raphaelle Mathieu, who was recently promoted to SVP of sales acquisitions and new media.

Last month, Cyber Group appointed WildBrain to manage its YouTube strategies and develop new digital content, and de Boundemange will work closely with the DHX-owned digital kids company in his new remit.

The hire follows shortly after Cyber Group brought on former Disney Interactive EMEA VP and MD Thierry Braille to run its new interactive division. Braille was tapped to develop games and interactive experiences for iOS and Android devices, as well as traditional console platforms like Sony PlayStation, Microsoft Xbox, Nintendo Switch and PC.