Maura Regan has been promoted to president of the International Licensing Industry Merchandisers’ Association (LIMA), effective July 1. Regan, who currently serves as the association’s EVP, will succeed current LIMA president Charles Riotto, who will retire on June 30.

In her new role, Regan will work to further expand LIMA’s services and offerings to the global licensing industry. Regan joined LIMA in 2016, after spending nearly two decades at Sesame Workshop—most recently as the company’s SVP and GM of international media business.

Regan has also previously held executive roles at Scholastic Entertainment and MTV Networks, and served as chairman of the LIMA board of directors from 2012 to 2014.

Her promotion comes shortly after LIMA expanded its executive team with two new hires. Gisela Abrams was tapped as SVP of global partnerships, while Sharon Weisman was named senior director of global business development.