Consumer Products

Hasbro named master toy partner for UglyDolls

Hasbro will serve as global master toy partner for the UglyDolls franchise as STX Entertainment prepares an animated film inspired by the brand.
February 28, 2018

California-based STX Entertainment has tapped Hasbro to serve as global master toy partner for the UglyDolls franchise. Hasbro’s upcoming toy range will focus on immersive play experiences based on the Uglyverse characters, which initially debuted as plush dolls in 2001.

STXfilms’ animated feature film inspired by the UglyDolls brand is slated for a 2019 release. In 2015, STX Entertainment launched a family and animation division specifically to create multiplatform family content based on the UglyDolls toy brand, Pretty Ugly.

In addition, STX is working on a number of UglyDolls projects across multiple company divisions including STXtelevision, STXdigital and STXsurreal.

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Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at


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