Alibaba SVOD picks up toons from MIAM! animation

Alibaba’s video streaming arm Youku has acquired exclusive rights to Yeti Tales and Little Malabar (pictured) in Mainland China.
February 27, 2018

Youku, the video streaming arm of Chinese e-commerce giant Alibaba, has picked up Yeti Tales and Little Malabar (pictured) from Paris-based distributor MIAM! animation. The agreement gives Youku exclusive TVOD, SVOD and AVOD rights to both series across Mainland China, and they will debut on the platform this spring.

Yeti Tales is produced by French prodcos Darjeeling and Moving Puppet. The literacy-based preschool series, which launched in December 2016 on France 5, is comprised of two seasons, 40 shorts and a TV special. MIAM! animation has sold Yeti Tales to global broadcasters including Tiny Pop UK, TVO (Canada), Gulli Bil Arabi (the Middle East) and TFOU Max (France).

Little Malabar, meanwhile, is a 26 x four-minute preschool show focused on science and astronomy. Produced by Lille, France-based Tchack, the toon’s first season will premiere on France 5 in September 2018. In addition, two augmented reality apps inspired by the series are available, and a pair of online games is in development.

Founded in 2016 by former Millimages exec Hanna Mouchez, MIAM! animation is currently developing four shows and distributing a lineup of eight series.

Earlier this month, Alibaba signed a licensing agreement with Disney for 1,000 episodes of animated TV content, plus hundreds of movies. The multi-year deal will see all content bow on Youku.

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