Nick Jr. Play launches internationally

Nickelodeon's interactive app for preschoolers is rolling out globally, with first stops made in the UK and Denmark today.
February 21, 2018

After garnering 16 million downloads in the US, Nickelodeon’s interactive app Nick Jr. Play is going global.

The app has launched on iOS and Android in multiple languages, beginning with debuts in the UK and Denmark today. (Additional markets will follow in the coming months.)

Content on the app includes full episodes of popular series like PAW Patrol, Nella the Princess Knight, Dora the Explorer and Bubble Guppies, as well as educational games and original videos. The free app also includes simulcast episodes on the Nick Jr. channel and on-demand content that’s commercial-free in some markets. (There is an option for ad placement depending on the territory.)

In Denmark, the app will be available for mobile distribution through a partnership with YouSee, a Danish telecommunications company, which will also make Nickelodeon Play available in the region.

Nick Jr. Play was announced at Nickelodeon’s upfront presentation in 2014 and launched later that year in the US.

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