William Mark Corporation’s licensing agency and entertainment manager Surge Licensing has tapped Jazwares as the global master toy partner for the entertainment brand Feisty Pets.
Feisty Pets are interactive plush that transform from friendly to ferocious when kids give them a squeeze. The plush line includes Glenda Glitterpoop, Sammy Suckerpunch and Sir-Growls-a-lot, and the different characters boast fangs, evil grins or funny faces.
The brand first launched with the plush range in 2016 before expanding to include Feisty Films, a series of shorts on YouTube. Moving forward, Jazwares plans to expand the consumer products program into a 360-degree experience. As the CP program grows, some of the original characters will be retired, while others will debut as limited-edition characters.