Longtime France Télévisions executive Julien Borde has joined Turner EMEA in the newly created position of head of channels, kids and general entertainment in France, French-speaking territories, Africa and Israel.

Based in Paris and effective immediately, Borde will be tasked with overseeing all editorial content for Turner’s kids and general entertainment properties—including Cartoon Network and Boomerang—in the aforementioned regions.

Borde joined France Télévisions in 2005 to run the children’s and youth programming unit of France 3. Three years later, he was promoted to create and run the broadcaster’s children’s and youth programming department, and he subsequently led animation co-productions, acquisitions and youth programming for all France Télévisions channels and digital services. His most recent role was head of VOD and digital programming overseeing AVOD, TVOD and SVOD activities for the French public broadcaster.

Prior to France Télévisions, Borde served as deputy programming director, programming director and then executive director of programming and production at Disney Channel France.