Longtime Disney Channels VP of franchise management Jennifer Rogers Doyle has been promoted to the newly created position of SVP of brand development and integrated planning.

Reporting to both Sean Cocchia, Disney Channels EVP of business operations and GM, as well as marketing SVP John Rood, Rogers Doyle will add integrated planning and the development of cross-department marketing strategies for Disney Junior, Disney Channel and Disney XD series, movies and programming events to her remit.

Along with her new responsibilities, Rogers Doyle will continue to bolster Disney Channels’ franchise opportunities for branded IPs and collaborate on ancillary content including hit short-form animated series Descendants Wicked World, which is currently in its second season. Disney’s Descendants retail and marketing program boasts music videos that have generated nearly two billion global views for the original TV movie and its sequel Descendants 2. The brand also had the top three-selling Halloween costumes in the US last year, and sold more than three million dolls during that time.

Rogers Doyle became VP of franchise management a year after joining Disney Channels in 2004. As VP, she was instrumental in implementing an umbrella branding strategy for Disney Junior and a number of its fan-favorite properties including Sofia the First, Doc McStuffins, Vampirina, Mickey Mouse Clubhouse and its spin-off, Mickey and the Roadster Racers. She also led franchise management for hit Disney Channel properties like DuckTales, High School Musical, Hannah Montana and Phineas and Ferb. Her work helped generate billions of dollars in retail sales for Disney Channels Worldwide.

The promotion follows Disney’s US$66-billion acquisition of 21st Century Fox, which is expected to boost the global media empire with not only consumer products opportunities, but SVOD and theme park ventures, too.