Cartoon Network embarks on first branded cruise ship

Turner Asia Pacific and Oceanic Group will launch the net's first fully themed cruise ship out of Singapore later this year.
January 25, 2018

Turner Asia Pacific and Singapore-based cruise management company Oceanic Group have joined forces to launch a branded Cartoon Network cruise ship. The Cartoon Network Wave sets sail from Singapore in late 2018, and will be decked out with a crop of the broadcaster’s famous cartoon characters.

The ship fits 2,000 passengers and features an onboard experience inspired by Adventure Time, Ben 10, The Powerpuff Girls and We Bare Bears. Cartoon Network Wave will cruise to 13 destinations in the Asia-Pacific region including Singapore, Malaysia, Thailand, China, Taiwan, South Korea, Australia and Japan. (Additional travel details are available on the ship’s website.)

While Cartoon Network has a crop of existing live-branded experiences like restaurants, theme parks and waterparks, the deal marks the broadcaster’s first-ever cruise ship.

Disney Cruise Line, for one, currently operates four ships, with three set to join the fleet in 2021, 2022, 2023. The House of Mouse is also launching Star Wars Day at Sea and Marvel Day at Sea itineraries in 2019 on two of its cruise ships, with nine seven-night cruises featuring activities and events from those properties.

Nickelodeon, meanwhile, set sail with Star Cruises in 2012 to launch the first Nickelodeon at Sea cruises after a successful run of SpongeBob at Sea cruises in 2011.

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