Cartoon Network EMEA is ready to launch the second wave of toys inspired by its boy-skewing franchise Ben 10. New products from master global toy partner Playmates will hit shelves at the end of January.
Ben 10 relaunched in the UK in October 2016, with the first products inspired by the series rolling out in July 2017. Now, the toy line’s UK distribution partner, Flair, is gearing up to expand upon that initial range with new figurines, role-play items and vehicles.
Key items launching this month include the Heatblast Rocket Flyer and Diamondhead Power Tank vehicles, a range of Omni-Enhanced figurines and the new Omni Launch Battle Figures. Kids can use the latter (pictured) to watch the battle figures transform into aliens mid-air.
Produced by Cartoon Network Studios, Ben 10 follows Ben Tennyson as he transforms into different aliens to save the day. The original series premiered in 2006 and went on to launch three animated spin-offs, two animated movies, two live-action movies and a game.