Consumer Products

Nelvana bolsters senior management team

Mellany Masterson has rejoined the Corus Entertainment-owned company in a VP role, while three other execs have been promoted.
January 18, 2018

Corus Entertainment’s animation and distribution arm Nelvana has made three promotions and one re-hire in order to advance its global distribution efforts under the leadership of president Scott Dyer and Pam Westman, head of Nelvana Enterprises.

Mellany Masterson (pictured) has rejoined Nelvana as VP of sales, consumer products and international, reporting to Westman. In 2015, Masterson left her role as Nelvana’s director of licensing for North America and Asia to take up the same title at Vancouver, Canada-based Broadband TV. Most recently, she was director of business development at Canadian toy company Imports Dragon. In her new role, Masterson will manage Nelvana’s consumer products efforts globally, as well as content sales outside of the Americas and Europe.

In terms of promotions, Lily Yan has been upped to Nelvana’s head of brands. Yan has 20 years of experience with the company and will now manage brands on a global basis, including content and distribution strategy and marketing. She will also manage brand partnerships with licensors and rights holders.

Madeline Ferguson has been promoted to senior international sales manager., reporting to Masterson. She has previously worked in both licensing and distribution for the company in emerging markets. In her new role, Ferguson will create strategies to grow content and consumer product sales in Asia, Australia and the UK.

Meanwhile, Jessica Brinder will move into the new role of senior content distribution manager for domestic and digital, where she will manage content sales for AVOD and SVOD platforms. She will focus on North American content sales and US broadcast relationships.

The executive changes come as Nelvana continues to bolster its CP and content slate. The company recently greenlit D.N.Ace, an original comedy-adventure series created by Matt Wexler, and secured a partnership with FremantleMedia Kids & Family to represent popular brands Mysticons, The ZhuZhus, Ranger Rob and Max & Ruby in the UK. In Q1 2018, Nelvana posted a revenue increase of 24% compared with last year’s Q1. 

About The Author
Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at


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