Consumer Products

Nickelodeon, Wise Toys partner on AR ranges

Israel-based Wise Toys and Nickelodeon International have inked a multi-property licensing agreement that will focus on augmented reality-focused products.
January 12, 2018

Nickelodeon International and Viacom Consumer Products have inked a global, multi-property merchandise agreement with Saban Brands Israel-owned Wise Toys. The deal–which excludes US territories–will cover a number of Wise Toys’ smart toy lines, including plush smartphone and tablet protector Wise Pet, as well as an augmented reality activity box set.

Expected to hit shelves across multiple markets early this year, the Wise Pet collection will be branded with characters from Shimmer and Shine, Blaze and the Monster Machines, Teenage Mutant Ninja Turtles and PAW Patrol (pictured). 

Wise Toys’ AR coloring and activity books, meanwhile, will let¬†users scan and interact with their coloring creations through an AR mobile app. The coloring and activity books will also feature characters from Nickelodeon shows like Shimmer and Shine, Blaze and the Monster Machines, Teenage Mutant Ninja Turtles, Dora the Explorer, Dora and Friends, SpongeBob SquarePants and Nella the Princess Knight.

Additionally, Wise Toys is developing an AR activity box set that offers a variety of activities and interactive experiences with Nick characters.

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