PBS KIDS has debuted an experimental short-form video series for parents entitled What’s Good, which features five-minute videos that connect everyday activities–like cooking, gardening and music–to science.
The six-part series wants to empower families to make science relevant to their everyday lives. Currently available on PBS Parents, the eps feature professionals from various backgrounds explaining how their knowledge and talents connect to simple, real-world science. The initiative features dancers, poets, musicians, artists, athletes, chefs and conservationists, and each video comes with supplemental material for parents to use in discussions with their kids.
Co-viewing continues to be an area of focus for broadcasters like PBS KIDS, especially as streaming giants like Netflix and Amazon approach content with a heavy investment in original multi-generational fare like Fuller House and Lost in Oz. In fact, the February 2017 edition of Nielsen’s Journal of Measurement found that 70% of all content viewing by kids ages two to 12 is done with an adult across both OTT and linear platforms.
In October, the US Corporation for Public Broadcasting (CPB) awarded PBS KIDS with a US$5.6-million grant earmarked for digital innovation. The grant will help fund a number of projects including the creation of integrated video and gaming experiences for children, as well as short-form video content.