Consumer Products

Moose Toys gets happy with McDonald’s

The Australian toyco’s Happy Places Shopkins toy brand will be featured in McDonald's Happy Meals across the US beginning next month.
December 18, 2017

Australian toyco Moose Toys is partnering with McDonald’s Restaurants to feature its Happy Places Shopkins toy brand in the restaurant chain’s Happy Meals across the US. Shopkins toys will be included in Happy Meals starting January 2, following a deal brokered by The Licensing Shop.

Happy Places Shopkinsa brand extension of the Shopkins collectibles franchiselaunched in 2016 and focuses on the homes of the Lil’ Shoppies characters. The McDonald’s Happy Meal tie-in will feature 48 collectible Petkins including Bathing Bunny Bathroom, Kitty Kitchen, Puppy Patio and Dreamy Bear Bedroom.

Earlier this year, Moose Toys partnered with Build-A-Bear Workshop to develop an assortment of plush and accessories in stores and online. Also brokered by The Licensing Shop, the global licensing agreement covers Build-A-Bear Workshop locations in the US, Canada, Denmark, Ireland, Puerto Rico, the UK and China, as well as franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East.

Moose Toys also recently celebrated the launch of World Vacationthe eighth iteration of its Shopkins linewith a Shopkins Macaron Café pop-up experience in New York. These partnerships and marketing initiatives continue to launch as Moose Toys expands the Shopkins brand into new categories and territories. Since its debut in 2014, Shopkins has grown to include hundreds of collectible toy characters, a line of Shoppies dolls, an animated web series and a live production.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at


Brand Menu