Consumer Products

Toy companies contribute to Puerto Rico hurricane relief

Toys "R" Us and Wicked Cool Toys are each partnering with relief funds to donate playthings to children affected by September's Hurricane Maria.
December 15, 2017

In partnership with organizations focused on providing relief to those affected by Hurricane Maria, Toys “R” Us and toyco Wicked Cool Toys are each working to bring toys to children in Puerto Rico. The hurricane left millions without homes or electricity when it made landfall on the Caribbean island on September 20.

Toys “R” Us has partnered with musical artist Lin-Manuel Miranda, Telemundo, Hispanic Federation and R.Evolución Latina to launch Toys 4 Puerto Rico. The toy drive launched on December 12 and aims to send 10,000 toys to children throughout Puerto Rico, with donations accepted until January 2. Supporters can visit the toy drive’s website to give gifts of US$5, US$10 or US$20, which will be used to purchase goods from a suggested list of toys.

Hispanic Federation and R.Evolutión Latina will handle the distribution of toys, which will be gifted to communities throughout Puerto Rico on Three Kings Day (January 6). Telemundo is making a donation of US$30,000 to the toy drive, and the network will air national and local promotions encouraging viewers to donate. Additionally, Telemundo talent will participate in local celebrations to help distribute the toys.

Philadelphia-based Wicked Cool Toys, meanwhile, is partnering with former New York Yankee Jorge Posada and life coach Laura Posada–founders of the Puerto Rico Hurricane Relief Foundation–to donate more than 10,000 toys to children in Puerto Rico affected by Hurricane Maria.

The Puerto Rico Hurricane Relief Foundation’s partnership with Wicked Cool Toys will see toys arrive in time for the holiday season, including Christmas and Three Kings Day. The toyco’s donation includes Little Sprouts collectible figures and Egg Babies plush (pictured). Additional donations can be made through as efforts shift to rebuilding housing and small businesses.


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Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at


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