Season one of Animaccord’s preschool series Masha and the Bear has debuted on UK free-to-air kids channel Tiny Pop, following a deal between Demark-based Ink Global and the Sony Pictures Television Networks-owned channel.

Episodes of Masha and the Bear will air twice daily on weekdays, and three times per day on weekends. Tiny Pop joins Netflix, Cartoonito and Boomerang in airing the series in the UK. Simba Dickie Group serves as the property’s master toy licensee in Europe, and plans to capitalize on the show’s expanded audience in the UK with a 360-degree marketing campaign that includes television, VOD and digital activity.

Earlier this month, Turner’s Cartoon Network acquired season three of Masha and the Bear to air in all 26 countries across Latin America, and the series made its way to Nick Jr. India last month in a deal that expands the toon’s presence in the region.

Following a mischievous little girl named Masha and her friend Bear, the CGI-animated show has been airing for nine years. Created by Oleg Kuzovkov, Masha currently broadcasts in more than 100 countries.