A new diversity-themed franchise rises at Marvel

Kicking off with six digital shorts and a feature film, multiplatform animation franchise Marvel Rising will focus on inclusivity and features female leads from various backgrounds.
December 8, 2017

Marvel Entertainment has unveiled details surrounding Marvel Rising, an upcoming multiplatform animation franchise that will focus on inclusivity, featuring characters with different backgrounds and strong female leads.

The program will kick off next year with six x four-minute digital shorts that spotlight Spider-Gwen as she fights crime under her new moniker, Ghost-Spider. A feature-length animated film entitled Marvel Rising: Secret Warriors will premiere later in 2018. (Distribution partners will be announced at a later date.)

Marvel Rising: Secret Warriors will bring together a number of studio characters, including fan-favorites and a crop of budding stars in the Marvel universe. The film sees names like Ms. Marvel, Squirrel Girl, Quake, Patriot, America Chaves and Inferno join forces to fight an unexpected threat. It is executive produced by Joe Quesada, Dan Buckley, Cort Lane and Eric Radomski, while Stan Lee, Sana Amanat and Marsha Griffin serve as co-executive producers.

Additional Marvel Rising content is currently being developed across the company’s digital and publishing platforms.

News of the franchise comes soon after Marvel Entertainment announced it would roll out preschool content for the first time. Marvel Super Hero Adventures features a short-form series, publishing program and merch line with a focus on friendship, heroism and helping others. Marvel Rising will also sit alongside Star Wars Forces of Destiny, an inclusive-themed brand launched by Disney and Lucasfilm last year comprised of original animated shorts and toys that celebrate Star Wars heroines including Rey, Jyn Erso, Sabine Wren and Princess Leia.

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