In addition to launching Tree Fu Tom (pictured) in China, FremantleMedia Kids & Family (FMK) has also signed its first licensing agreements for the brand—as well as preschool IP Kate & Mim-Mim—in the region.

Tree Fu Tom premiered this month on Chinese state-owned children’s channel CCTV 14, which acquired the first two seasons of the animated CBeebies co-pro. Additionally, the preschool series is available to stream for next-day release (following CCTV’s aired episodes) on seven of China’s leading digital platforms, including Alibaba’s Youku Tudou, iQiyi, Tencent, Sohu, LETV, Mango TV and Lekan.

Publisher Beijing Integrity and Sunshine Cultural Development Co has acquired rights to adapt UK Penguin’s Tree Fu Tom books into the Chinese language. Beijing Ruoqing Culture Media Co, meanwhile, will develop its own story books and activity books based on Kate & Mim-Mim, which follows five-year-old Kate and her larger-than-life bunny as they go on adventures and solve problems. Kate & Mim-Mim is produced by DHX Media in association with FremantleMedia Kids & Family, CBeebies, BBC Kids and Knowledge: Kids.