The Jim Henson Company is set to develop a new animated TV series based on IAmElemental’s line of female action figures.
Aimed at kids ages six to 12, the untitled, multiplatform toon will be executive produced by Lisa Henson and Halle Stanford, the company’s newly appointed president of TV. With a focus on the action figure line’s central female characters, the series is meant to fall in line with the company’s focus on girl empowerment, according to Stanford.
IAmElemental’s line, which was recently named a finalist for the Toy Industry Association’s 2018 Toy of the Year Awards, originally launched as a Kickstarter campaign. The first crop of toys is focused on courage figurines, with characters named Bravery, Honesty, Fear, Enthusiasm, Energy, Industry and Persistence. The second line features figures name Creativity, Curiosity, Logic, Exploration, Mastery and Oblivion.
News of the series comes as female-centric superhero IPs—including DC Super Hero Girls, Miraculous: Tales of Ladybug & Cat Noir, The Powerpuff Girls and Mysticons—continue to take the TV and retail worlds by storm.