Under a new global licensing partnership, Toronto, Canada-based toy and entertainment company Spin Master has teamed up with former Google vet Natalie Rebot to launch Moonlite, a bedtime storybook projector that works with smartphones.
The projector will hit shelves on November 5, and Target will feature the product in its Children’s Best Sellers area in locations across the US. In Canada, Moonlite will be available exclusively at Mastermind stores.
Rebot created Moonlite after she was inspired by her daughter’s love of shadow play before bedtime. The projector attaches to most mobile phones and uses the flashlight function to send story images to ceilings and walls. The Moonlite app is available for download through the Apple Store and Google Play.
On the publishing front, Moonlite has inked agreements with HarperCollins, Random House, Hachette and Simon & Schuster. When the platform launches this month, it will feature a number of classic titles including Goodnight Moon, Wherever You Go, Where is Baby’s Belly Button, Curious George and Chicka Chicka Boom Boom.
Moonlite was recently featured on Target’s 2017 Top Toys List for the holiday season. The list featured a number of toys focused on tech, including STEM-centric and interactive products. The initial concept and prototype for Moonlite was launched on Kickstarter, where its funding goal of US$20,000 was surpassed 10-fold. To date, Moonlite’s demo video boasts more than 40 million views.