Turner EMEA gets interactive with Gumball

Cartoon Network and startup Tonio have launched an interactive quiz app that syncs with live episodes of The Amazing World of Gumball.
October 19, 2017

Turner EMEA and Austrian startup Tonio have relased an interactive quiz app for viewers that syncs with live episodes of The Amazing World of Gumball on Cartoon Network UK.

UK viewers can download the Gumball VIP app for free from the App Store and Google Play and then open it each day during the week of Saturday October 21 at 5pm BST while The Amazing World of Gumball airs on Cartoon Network. The app uses audio-recognition technology to give users live quiz questions on their mobile devices based on the episode they’re watching on TV. It also gives participants the chance to win prizes.

Although the app uses audio recognition, the microphone is automatically switched off when it is closed does not record or store any audio/personal data.

The Amazing World of Gumball, which is heading into a sixth season, has inspired interactive extensions in the past, such as an English-language learning app.

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