Animation vet Butch Hartman (Fairly OddParents, Bunsen Is a Beast) has secured a non-exclusive three-year deal with Pocket.watch to develop a trio of animated kids series in partnership with the startup’s CCO Albie Hecht.

The first project in development is HobbyKids Adventures, a series based on Pocket.watch’s inaugural YouTube partner, HobbyKidsTV.

Starring animated versions of the three brothers from the popular YouTube toy review channel, HobbyKids Adventures follows HobbyPig, HobbyFrog and HobbyBear as they travel through time aboard a giant egg designed after the over-sized surprise egg featured in the channel’s hit Giant Egg series of videos. (The series was first announced in April as one of an anticipated 12 to 15 deals Pocket.watch expects to secure this year.)

The second currently untitled series is based on an original idea from Hartman, while the third project is an original concept from Pocket.watch’s existing development slate. Details on both series are yet-to-be disclosed.

As part of the deal, Hartman will also take on a senior creative consultant role for Pocket.watch providing creative expertise across the company’s digital channels, creator partnerships and premium content.

Based in Culver City, California, Pocket.watch was founded in March 2017 by ex-Maker Studios chief audience officer Chris M. Williams, Hecht and Jon Moonves. Stone Newman joined the company as chief revenue officer in August after serving as the president of global consumer products and distribution for Genius Brands International.

Pocket.watch also recently entered into a long-term partnership with Ryan Toys Review and is set to launch a multiplatform franchise development plan for the popular YouTube channel.