Walmart unwraps holiday hot toy list

Collectibles, droid-maker kits, ride-ons and products based on Paw Patrol are among Walmart's Top 25 Rated by Kids toy list for this year's upcoming holiday season.
September 6, 2017

In the lead-up to 2017′s holiday shopping season, Walmart has predicted this year’s most coveted playthings—all thanks to a panel of kid experts. Hundreds of children ranging in age from 18 months to 12 years old have determined that collectible toysincluding Hatchimals Surprise, L.O.L. Surprise Fizz Factory and Fingerlingswill be big hits over the holidays.

For interactive toys and products that fuel kids’ creativity, littleBits’ Star Wars Droid Inventor Kit made the cut along with FurReal Friends Roarin’ Tyler, Soggy Doggy Board Game (pictured) and Mayka Toy Block Tape from Zuru Toys. (littleBits’ Droid Kit made a splash last week, when it was announced as one of the key releases on Force Friday II.)

Spin Master’s Soggy Doggy Board Game, meanwhile, is notable because it capitalizes on both the interactive tech toy trend and the growing demand for physical board games. Mayka, for its part, is expected to sell well based on its compatibility with LEGO bricks, Kreo and all other leading toy block brands.

As for toys that keep kids active, the list features a number of Walmart exclusives including Frozen Sleigh, Monster Jam Grave Digger and VTech’s Pop-a-Balls Drop and Pop Ball Pit. In fact, nearly a quarter of this year’s list is exclusive to Walmart.

Rounding out the list are licenses such as Paw Patrol My Size Lookout Tower, Disney/Pixar Cars 3 Ultimate Florida Speedway and Imaginext DC Super Friends Batman Batbot Xtreme.

In total, Walmart will be offering more than 1,000 new toys, including more than 300 exclusives in-store and online. Other popular categories will include virtual reality items, drone toys, video game systems, video games and a large assortment of Star Wars-licensed toys in support of the December 15 premiere of Star Wars: The Last Jedi.

Walmart’s kids’ picks arrive on the heels of Amazon’s Hot 100 toy list, which featured a number of the same products, including FurReal Friends Roarin’ Tyler and Disney/Pixar Cars 3 Ultimate Florida Speedway.

The complete Top 25 list includes:

Interactive and collectibles

• Hatchimals Surprise
• Fingerlings
• littleBits Star Wars Droid Inventor Kit
• Num Noms Nail Polish Maker
• FurReal Friends Roarin’ Tyler The Playful Tiger
• Barbie DreamHorse and Doll
• Fisher-Price Zoom ‘n Crawl Monster
• L.O.L. Surprise Fizz Factory
• Soggy Doggy Board Game
• Mayka Toy Block Tape

Make ‘em move

• Frozen Sleigh
• Adventure Force Light Command Light-Up Motorized Blaster
• Monster Jam Grave Digger
• Huffy Electric Green Machine Trike
• Nerf Rival Nemesis MXVII-10K
• RECOIL Starter Set
• New Bright Radio Control Tumblebee
• VTech Pop-a-Balls Drop and Pop Ball Pit
• Radio Control DashCam
• Dusty the Super Duper Garbage Truck

Life-like licenses

• Imaginext DC Super Friends Batman Batbot Xtreme
• Paw Patrol My Size Lookout Tower
• Disney/Pixar Cars 3 Ultimate Florida Speedway
• Mickey and the Roadster Racers Transforming Hot Rod Mickey
• Disney Junior Doc McStuffins Baby All in One Nursery

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at



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