Consumer Products

Justice League CP program packs a retail punch

Ahead of the Warner Bros./DC film's release in November, a slew of products from licensees like Mattel and The LEGO Group is rolling out at global retailers this week.
August 4, 2017

Warner Bros. Consumer Products and DC Entertainment have signed on a raft of licensees for a global line inspired by the upcoming Justice League film. The movie starts its global big-screen rollout November 17, but  consumers will be able to pick up toys, collectibles, apparel, accessories, publishing, home décor and more from retailers around the world this week in advance of the release.

Program partners include Mattel, The LEGO Group, Rubie’s Costumes, Funko, Jakks Pacific, Hot Toys, Kotobukiya, Bioworld, Under Armour, Converse, New Era and more. The products will be sold at Walmart, Target, Toys “R” Us, Amazon, GAP, Hot Topic and Party City.

Mattel is releasing a multiverse line of action figures for Batman, Superman, Wonder Woman, Aquaman, Cyborg and The Flash. Additionally, the toyco is launching a limited edition remote-control replica of the Justice League Batmobile with premium deco and features, including smoke release from the exhaust pipe, moving missiles on the hood of the vehicle, roaring engine sounds and four armored-up wheels.

The LEGO Group, meanwhile, is creating a line of construction sets that recreate scenes from the film. Rubie’s Costume Co is producing a line of film-branded costumes and accessories for both kids and adult fans. Funko is of course releasing the characters as Pop! vinyl figurines, and Jada Toys is contributing mini versions of the DC Super Heroes ranging from 2.5-inch to 4-inch metal figurines.

WBCP has also found several publishing partners for readers of all ages, including Titan Books, Insight Editions, Centum and Panini.

There is an array of global, regional and local partners adding to the lineup of merchandise all over the world. EMEA retailers and partners include Primark, EMP, Tesco, El Corte Ingles, Detsky Mir, Top Toy, Carrefour, GB Eye, Pyramid International, Argos and Smyth’s Toys.

In LatAm, Mexico licensees include Photo Pack, Industrias Dark, Movis, Creaciones Guz, Oceanus International,  Regalos Siglo and Industrias Danpex. Walmart, Liverpool and Suburbia will participate in retail programs and a special promotion with Bimbo Bakeries will see the licensee baking Justice League characters into bread, pastry and confectionery offerings. In Brazil, fast-fashion retailers Riachuelo, C&A, Renner, Maris and Pernambucanas have signed on.

In Australia retailers Big W, Toys “R” Us, MYER, Kmart, Target, EG Games and more will feature products across categories including bedding (Caprice), sleepwear and underwear (Mitch Dowd), collectibles (IKPN Collectables), luggage (Australian Luggage), home décor, gifting and novelties (Licensing Essentials) and Scholastic (publishing).

Products are also slated to roll out shortly in Asia Pacific, including in Japan with collectible figures and toys from Bandai, and additional goods from Good Smile Company, Hot Toys, Kotobukiya, Medicom Toy, Prime1 Studio, Square Enix and TOMY Company. In China, China CITIC Bank will be launching themed credit cards, China Film and MTime is producing a multi-category product line highlighted by apparel, accessories and toys. In Taiwan, Beast Kingdom is launching 1:9 collectible figures, gifts and novelties, as well as an apparel collection. Finally, Mondelez will launch themed Cadbury Dairy Milk Chocolate bars in Hong Kong, Singapore, Malaysia, Philippines and Indonesia.

JoinTheLeague.com also launched this week as an immersive platform that features exclusive content, activities, games, weekly sweepstakes, product previews, cast interviews and film news. In the fall the site will also debut augmented reality experiences.

About The Author
Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com



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