Hasbro reveals details around Netflix original Stretch Armstrong

Hasbro Studios' animated TV series based on the toyco's classic rubbery brand from the '70s will bow on Netflix worldwide in late 2017.
August 1, 2017

Hasbro’s first Netflix original series, Stretch Armstrong and the Flex Fighters, will stream worldwide in late 2017, introducing a new generation of kids to a reimagined teenage version of the well-muscled superhero.

The 26-episode series, which Netflix ordered in early 2016, follows high school student Jake Armstrong and his two best friends Nathan Park and Ricardo Perez, a trio of unlikely heroes whose lives change forever after they’re accidentally exposed to an experimental chemical.

Stretch Armstrong and the Flex Fighters features an all-star voice cast including Teen Titans Go!‘s Scott Menville, Okja‘s Steven Yeun and Ultimate Spider-Man‘s Ogie Banks as Jake, Nathan and Ricardo and their alter egos Stretch, Wingspan and Omni-Mass, respectively. The cast also includes Wil Wheaton (Teen Titans Go!, Star Trek: The Next Generation) as Rook, Felicia Day (The Guild, Supernatural) as Erika and Keith David (Adventure Time, Rick and Morty) as Kane.

Executive producer and supervising director Victor Cook (Scooby-Doo! Mystery Incorporated) developed the series for television along with executive producers Chris “Doc” Wyatt (Ultimate Spider-Man, Napoleon Dynamite) and Kevin Burke (Ultimate Spider-Man, Avengers Assemble), who also serve as the show’s head writers and story editors.

Hasbro Studios also plans to launch a Stretch Armstrong interactive episode, entitled “The Breakout,” on Netflix next year as part of the SVOD service’s new choose-your-own-adventure story initiative announced in June.

The Stretch Armstrong brand originally launched in 1976 as a toy that could stretch from its original size of 15 inches to four or five feet.

While Netflix continues to ramp up its fledgling consumer products business, Hasbro has yet to reveal if plans are in the works to launch new Stretch Armstrong toys based on the series.

Stretch Armstrong and the Flex Fighters arrives after four feature film versions of the brand failed to materialize. It also follows the digital-first launch of Hanazuki, Hasbro’s first new girls franchise in more than a decade, and a positive second quarter for the toyco driven by growth in company’s Gaming and Franchise Brands categories.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at



Brand Menu