BBC Worldwide has secured a non-exclusive multi-year licensing deal with SVOD giant Amazon Prime Video for more than 520 episodes of CBeebies and CBBC children’s programming that will launch in the UK and Ireland throughout the year.

The agreement covers the first seasons of Hey Duggee, Go Jetters (pictured), Charlie & Lola, Gigglebiz, Katie Morag, Clangers, Swashbuckle and Sarah & Duck from CBeebies, as well as season one of The Story Of Tracy Beaker, seasons two through four of Horrible Histories and seasons one through three of The Next Step  and The Dumping Ground from CBBC.

BBC Worldwide’s development director of sales and business Jonathan Newman brokered the deal with Amazon Prime.

The SVOD agreement follows a major shakeup by BBC Children’s that will see CBeebies head Kay Benbow exit the network at the end of the year and her controller role eliminated. Cheryl Taylor‘s CBBC controller title will also be dropped as she becomes BBC Children’s overall head of content as early as this fall.

The shakeup, and BBC’s recent US$44-million funding injection, are part of the pubcaster’s ongoing strategy under BBC Children’s director Alice Webb to focus more on digital content as its evolves with the changing media habits of UK kids.