Masha and the Bear is continuing to ride its popularity wave, following a new deal with Impronta Designers that will bring the animated series to children’s rides at amusement parks, family hotels and shopping malls across Italy.

The rides, which include an interchangeable base, will feature images of Masha and her ursine best friend. (Impronta Designers specializes in a number of children’s rides, including floor slides, tube rides, free falls and aquapark inflatables.)

Maurizio Distefano Licensing (MD Licensing), which licenses the property in Italy on behalf of Ink Global for Animaccord, announced the agreement. Ink handles the brand’s worldwide licensing program, with Simba Dickie Group serving as the property’s master toy licensee in Europe, and Canada’s Spin Master serving as North American master toy licensee.

Masha and the Bear is created by Oleg Kuzovkov and produced by Moscow-based Animaccord Animation Studio. The series airs in more than 100 countries and is also available through on-demand streaming on YouTube and Infinity. Rai YoYo, a national specialty channel owned by Italian public broadcasting group RAI, is now broadcasting 26 x five-minute episodes of the new series Masha Tales in addition to Masha and the Bear.

Animaccord has started production on Masha‘s third season, with new episodes expected to bow in September.