Azoomee grows with Blippar co-founder

Jess Butcher, who also worked at Chinese e-commerce giant Alibaba, has accepted a non-executive director position on the board of the UK-based SVOD service.
June 19, 2017

Jess Butcher, the co-founder of augmented reality-based visual discovery app Blippar, has joined the board of children’s digital entertainment service Azoomee as its non-executive director.

Butcher began her role at the UK-based company earlier this month while retaining her position at Blippar leading all marketing-based initiatives related to the app’s international expansion. Prior to Blippar, she was head of business development for EMEA at Chinese e-commerce giant Alibaba.

Azoomee will leverage Butcher’s expertise in rapidly scaling a tech business from a startup to a global network, as the ad-free service looks to grow worldwide. Launched as an iOS and Android app in the UK last July, Azoomee offers shows, films, games, audiobooks, an art studio and parent-approved chat functionality.

Shortly after its release, the US$6/month SVOD platform hired former Hopster product lead Mahesh Ramachandra as chief product officer.

So far in 2017, Azoomee has raised more than US$1 million on CrowdCube (77% above the company’s original target) and made a deal with BBC Worldwide for 90 hours of content including hit kids shows Horrible Histories and Charlie and Lola.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at



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