We Bare Bears collects more licensees

Cartoon Network Enterprises has tapped new partners, including US retailer Hot Topic, to launch apparel, toys and publishing inspired by the toon.
May 23, 2017

Cartoon Network Enterprises has inked agreements with a number of new US partners for its original animated series We Bare Bears. Currently in its third season, the toon follows three bear brothers trying to fit in and make friends.

North American retailer Hot Topic will serve as the property’s exclusive softlines retail partner from June through November 2017 with an apparel and accessory collection inspired by the series.¬†Cartoon Network and Hot Topic previously partnered on an exclusive retail program for the network’s properties Adventure Time and Steven Universe.

An assortment of We Bare Bears shirts for juniors from Mighty Fine will be available next month, while Changes will launch a line of shirts for young men in July. That same month, Gund will offer a variety of plush products (pictured).

New youth titles from Penguin are currently available, and small accessories items–including buttons, lanyards, key rings and stickers–from Kalan LP will launch this fall.

We Bare Bears is created by Daniel Chong and produced by Cartoon Network Studios.


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