Oggy & the Cockroaches steps up L&M plans

French prodco Xilam has appointed three new licensing agents to represent its flagship kids property in Latin America, Germany and Russia.
May 18, 2017

On the heels of tapping former Superights founder Morgann Favennec as EVP of development and global sales, French prodco Xilam Animation has added three new licensing agents to represent its global children’s brand Oggy & the Cockroaches.

IMC Licensing (Latin America, excluding Mexico), Active Merchandising (Germany) and brand4rent (Russia) will expand the Oggy brand in their respective territories through categories like toys, games, collectibles, publishing, stationery and back to school.

The third, fourth and fifth seasons of Oggy & the Cockroaches have sold to Cartoon Network Latin America, with season five set to air at the end of the year. The third and fourth seasons of the show, meanwhile, will air on Carousel in Russia this summer.

Additionally, existing partnerships with licensing agents including Empire Licensing (South East Asia) and Discovery Kids (Italy) have been renewed in anticipation of the launch of the show’s fifth season this fall. Dream Theatre was also recently appointed as a licensing agent  in India.

According to Xilam’s SVP of global licensing Marie-Laure Marchand, the international expansion of the brand is a major strategic priority ahead of the launch of the show’s new 78 x seven-minute episodes. The sixth and seventh seasons of Oggy & the Cockroaches are slated to premiere in 2018. Overall, the series is distributed in more than 160 countries.

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