Licensing company Centa IP and Australian prodco Grace: A Storytelling Company have partnered with Target in the US and Tesco in the UK to launch global consumer products based on Netflix original series Beat Bugs.
A collaboration between the SVOD giant, Grace: A Storytelling Company, Beyond Screen Production and Thunderbird, Beat Bugs is available globally on Netflix and on Seven Network in Australia. It incorporates songs from The Beatles (recorded by artists like Eddie Vedder, P!nk, Sia and The Shins) into the narrative of each episode.
Exclusive products inspired by the series will launch at Target in July, followed by Tesco in August. The first wave of merch includes toys, publishing, consumer electronics, apparel and accessories. There will be a focus on interactivity in the line, with consumer products designed to embody the music and humor of the series.
Beat Bugs is created by Grace’s Josh Wakely, who also serves as writer, producer and director. The series debuted in August 2016 and has been renewed for a second season.