Scholastic kicks off summer reading challenge

For the first time, the media company has invited US public libraries and community organizations to help prevent summer learning loss.
May 9, 2017

Scholastic is fighting back against the “summer slide” with its annual Scholastic Summer Reading Challenge, and doubling down on its efforts with the Scholastic Summer Reading Road Trip. For the first time, Scholastic is also inviting US public libraries and community partner organizations to join its annual effort to prevent summer learning loss.

According to research from Scholastic’s Kids & Family Reading Report: 6th Edition, one in five kids aged 12 to 17, and one in five kids in lower-income families, did not read any books last summer. In an effort to keep kids reading, Scholastic has once again launched its free, annual summer reading challenge.

The challenge, which launched yesterday and runs until September 8, is online and mobile. Kids participating in the challenge can log their reading minutes online to earn digital prizes when they complete weekly challenges. And this year, the publisher will also be pounding the pavement with its Summer Reading Road Trip.

For the second time, Scholastic will host free pop-up reading festivals at bookstores, schools and libraries across the US as part of its reading road trip program. Two Scholastic Summer Reading RVs will travel to more than 25 cities throughout the US to allow kids to meet some of their favorite Scholastic authors and illustrators, engage in reading activities and win prizes.

At the end of the summer, the school in each state, territory and in the District of Columbia that has logged the most reading minutes through the Scholastic Summer Reading Challenge will be named Best in State and featured in the 2018 Scholastic Book of World Records. The winning schools will also receive a commemorative plaque and an official Scholastic party kit to celebrate their achievement. Special recognition will also be given to the top five libraries and community partner organizations across the US with the most minutes read.

Additionally, the challenge’s website includes resources for parents and caregivers, including booklists (in English and Spanish) as well as 18 reading activities designed to encourage kids to keep reading, including games, quizzes and videos based on popular books.

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