J&M Brands has appointed a number of new licensees for Zag and Method Animation’s series Miraculous in the Benelux region. The new partners will cover categories including apparel, personal care, arts & crafts, stationery, bags, gifts, watches & clocks, fashion accessories, bed and bath textiles, toys and home décor.
New licensees include Canenco (arts & crafts, dress-up), Vadobag (bags), Global Industry (inflatables, tents, outdoor toys, gifts) and Lannoo (stationery).
These appointments follow recent deals with four new UK licensees for the series, which include Gosh! Designs at PMS International, IglooBooks, Kokomo and Roy Lowe. The agreements were signed by UK-based Bulldog Licensing in April, following the show’s premiere on Disney Channel UK.
Miraculous follows Ladybug and Cat Noir, two heroes protecting the city of Paris from evildoers. Altogether, the brand has 17 licensing agents and more than 230 licensees around the world.
According to Zag, several retailers in the UK, France, Spain and Brazil have made significant in-store statements and are experiencing strong sell-through of global master toy partner Bandai’s fashion dolls, figures and plush, alongside other publishing, fashion and lifestyle products.
The first season of Miraculous currently airs on Nickelodeon (US), Disney Channel (EMEA, LATAM, Korea), TF1 (France), EBS (Korea), Gloob (Brazil), Super! (Italy), POP (UK) and ABC (Australia). Additionally, Netflix recently picked up US streaming rights for the series, which has two additional seasons currently in production.