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Eight licensing agents push Betty Boop, Popeye brands

King Features has named eight new global partners for properties like Betty Boop and Popeye as it expands its licensing program into new territories.
May 8, 2017

New York-based print syndication company King Features, the worldwide licensor for properties including Betty Boop (pictured) and Popeye, has appointed eight new licensing agents.

Partners include Vertical Licensing (Brazil), Segal Licensing (Canada), Medialink (China, Hong Kong, Singapore, Taiwan, Thailand, Indonesia), Licensing Dynamics International (Israel), Asiana Licensing (Korea), Copyright Licensing Agency (the Middle East), AMV Licencias (Peru) and Mon Entertainment (representing Beetle Bailey, Flash Gordon, Hagar the Horrible and The Phantom in Mexico, Latin America).

The appointments are part of a larger plan to expand King Features’ licensing programs into new merchandising categories and territories globally. Last year, it was announced┬áthat Betty Boop would return in a new animated series being developed by France’s Normaal Animation in partnership with King Features and L.A.-based Fleisher Studios.

Aimed at tweens and teens, the 26 x 26-minute series will follow Betty Boop as she works toward her dream of becoming a superstar. The show is slated for release in 2018.

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