WildWork’s increasingly popular virtual world Animal Jam is migrating deeper into Latin America.

As the brand’s first licensing agent in the region, Exim LATAM will be responsible for all consumer products initiatives and promotions. Utah-based Peeko handles worldwide licensing rights for Animal Jam and will work directly with Exim LATAM to bring on new partners in the region and grow the licensing program. Exim LATAM operates in Colombia, Ecuador, Central America, Panama, Caribbean, Peru, Chile and Argentina.

WildWorks launched Animal Jam in collaboration with National Geographic in 2010. The platform has more than 75 million registered users in more than 200 countries—and Latin America is one of its fastest-growing regions. The territory has 9.5 million total registered users, with 550% user growth in the last two years. According to WildWorks, the average user in Latin America spend 65 minutes on the platform every day.

Animal Jam’s branded toys first launched in June 2016 with a Walmart exclusive, and additional items debuted at Target and Toys “R” Us in March.  The line includes small collectibles as well as larger playsets and figures that are representative of the platform’s animal avatars. Products have also launched in apparel and accessories, school supplies and home décor categories.