Action film icon Jackie Chan (Rush Hour, Kung Fu Panda) is heading back to the small screen with All New Jackie Chan Adventures, a new kids toon from Shanghai-based VJ Animation that will premiere later this year.
All New Jackie Chan Adventures follows a team of heroes that ensures the dreams of children are protected from nightmare-inducing monsters.
With a budget of US$6 million, the 104 x 13-minute series has already been picked up by at least three children’s satellite TV channels and 200 terrestrial TV channels in China, including Hunan TV Children’s Channel, BTV’s Kaku Children’s Channel and Toonmax TV.
Though the comedy/adventure series targets a young, five- to 12-year-old Chinese audience, the series will be shopped to international markets, too.
Taking into account nearly two years of extensive research conducted during the show’s development phase to determine the psychological needs and viewing habits of Chinese children, the series encourages positive values, Chinese etiquette, traditional virtues, good habits and discipline.
Beyond TV screens, plans are in the works to extend the property to video games, licensing and merchandising, stage plays, books and theme parks.
The new series follows the success of Jackie Chan Adventures, an American-made Kid’s WB! toon that became an international hit in the early 2000s.