Boat Rocker, Industrial Bros. team up with Fisher-Price

Fisher-Price will be part of early series' development as master toy partner for Boat Rocker and Industrial Brothers' new toon Kingdom Force.
March 22, 2017

Boat Rocker Media (BRM) and Industrial Brothers have named Fisher-Price as the master toy partner for their upcoming animated preschool series Kingdom Force. Through the partnership, BRM, Industrial Brothers and Fisher-Price will collaborate during development in an effort to maximize the opportunities for Fisher-Price’s planned toy line based on the series.

Kingdom Force, created by Industrial Brothers co-founder Matt Fernandes, will be produced by Industrial Brothers and Boat Rocker Studios. BRM’s Rights, Brands and Digital divisions, meanwhile will oversee the property’s multiplatform IP development strategy, distribute the series internationally and manage its L & M globally.

The move is part of BRM’s mandate to increase its development and production investment in original series this year.

Kingdom Force follows a group of animals who help to protect their community from danger with the help of their individual rescue vehicles.

In December 2015, Boat Rocker (then known as Temple Street Productions) took an undisclosed minority stake in the Industrial Brothers, which focuses on creating original kids IPs and animation.

From Playback with files from Elizabeth Foster.

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