Consumer Products

Nella the Princess Knight gets master toy licensee

UK-based Vivid Group will act as the exclusive master toy licensee for Nickelodeon's girl-skewing preschool property outside of the US.
March 21, 2017

UK-based Vivid Group has been named global master toy licensee (excluding the US) for Nickelodeon preschool series Nella the Princess Knight.

Categories covered in the deal with Nickelodeon & Viacom Consumer Products (NVCP) include dolls, figures, playsets, plush and role-play toys. The products will launch globally next spring.

Nella the Princess Knight premiered in the US last month and will launch on international Nickelodeon and Nick Jr. channels in April. The 40 x half-hour series follows eight-year-old Nella as she embarks on daring quests to save her kingdom.

The series features a social-emotional curriculum that promotes empowerment, inclusiveness and compassion for others. Robert Vargas (head writer for Zack & Quack) serves as executive producer on the show created by Christine Ricci (curriculum advisor for Blaze and the Monster Machines and Dora the Explorer).

Nick first announced Nella the Princess Knight along with three other preschool shows last year, including Butterbean’s Café, Top Wing and Abby Hatcher. 

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