Jakks extends Disney licensing deal in China

The multi-year agreement with Disney Consumer Products and Interactive Media covers merchandise rights in China for more than 50 properties.
March 6, 2017

California-based Jakks Pacific has renewed its licensing agreement with Disney Consumer Products and Interactive Media (DCPI) in China, where the toy manufacturer will continue to hold merch rights to several Mouse House entertainment properties.

More than 50 Disney properties are covered by the multi-year deal, including Disney Princess and Disney Frozen, as well as newer brands like Moana and the rebooted Beauty and the Beast.

Categories covered include large dolls, dress-up, role-play, costumes, masks, accessories, action figures, Disney Tsum Tsum collectibles (pictured) and ride-ons and wagons.

According to Jakks, the renewed licensing agreement will allow it to open new distribution channels and expand online sales as it increases its footprint in China.

Jakks has taken on a number of new products in recent months. In January, it debuted its new tea party-inspired Cuppatinis toy line, and in February Warner Bros. Consumer Products tapped the company to create a retail line based on the DC Super Hero Girls universe.

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