Augmented reality and artificial intelligence company Osmo is bolstering its executive team with the hire of Blake Hennon as VP of distribution.

The company recently received US$24 million in funding from Mattel, Houghton Mifflin Harcourt, Collab+Sesame and Shea Ventures. (Existing investors include Accel, Upfront Ventures and K9 Ventures.)

Osmo has built seven programs incorporating apps and physical kits to teach coding, digital literacy and physics to kids. The kits cost between US$39 and US$189. All of the apps are aimed at kids four to 12 years old.

Part of Hennon’s new remit is to lead the streamlining packaging and inventory control for Osmo’s retail partners including Best Buy, Target, Amazon and Apple stores. He previously led North American sales for Anki, the company behind Cozmo, a small robot that can play games with kids and connects to an iOS or Android app. The company also created robot toy cars.

Hennon has also held marketing and sales posts at Activision Blizzard and Warner Bros.

He joins other recent Osmo hires, creative director Anne Lyon Johnston and Osmo COO Srikanth Rajaopalan, who was previously director of Google machine intelligence.