Sesame Street launches kindness campaign

As kindness gains more ground in the kids space, the show will debut themed TV episodes, as well as original songs on its social media channels.
February 8, 2017

Sesame Street has launched a new global multimedia campaign around the idea of instilling kindness.

Spread Kindness #ShareTheLaughter includes a year of kindness-themed episodes for the HBO/PBS KIDS series’ 47th season, which bowed last month. There will also be new and classic kindness-themed songs released on the brand’s social media channels.

The episodes will aim to teach kids how to be a better friend, the importance of giving and how to be thankful.

Sesame Workshop’s K is for Kindness national tour kicked off last month in New York, and this summer Elmo will launch an online #ShareTheLaughter tell-a-joke challenge asking fans to tell their friends kind riddles.

Sesame’s initiative comes as kindness-themed content and campaigns continue to ramp up in the kids space—especially as children are becoming more tolerant and understanding than ever before, according to a Nick study of Gen Z.

Other brands have started to take note, too, with UK-based Coolabi and Hasbro both debuting kindness- themed campaigns last year. Scholastic, meanwhile, recently predicted that kindness would be one of the top children’s book trends in 2017.

About The Author
Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com


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