Consumer Products

WBCP lines up superhero-inspired goods

New products from Warner Bros. Consumer Products will support upcoming films like Wonder Woman, as well as the DC Super Hero Girls franchise.
February 3, 2017

It’s shaping up to be a superhero-filled 2017. Warner Bros. Consumer Products (WBCP) is launching a consumer products program to support several upcoming DC projects, including blockbuster films Wonder Woman, Justice League and The Lego Batman Movie.

Key categories based on The Lego Batman Movie, which hits theaters on February 10, include playsets and minifigures, both from The Lego Group. Additionally, new Lego BrickHeadz based on Batman, Robin, Batgirl and The Joker will launch in March.

Wonder Woman will be on the big screen in her first-ever standalone film on June 2. And since she’s also celebrating her 75th anniversary, consumer products inspired by the film are aimed at fans of all ages.

Global master toy licensee Mattel’s line includes collectible figures, dolls, playsets and role play. Additional partners include The Lego Group (construction sets), Rubie’s Costume (costumes and accessories), Funko (collectible figures), Madame Alexander (fashion dolls), Kotobukiya (high-end collectible statues) and Sakar International (electronics and accessories).

Justice League, meanwhile, will see the superhero team of Batman, Superman, Wonder Woman, Aquaman, The Flash and Cybord come together in a film for the first time. The movie premieres on November 17, and Mattel will launch a toy line including playsets, vehicles, collectible figures and role play. Additional partners include The Lego Group (construction sets), Jakks Pacific (large-sized collectible figures) and Rubie’s Costume (costumes and accessories).

WBCP products will also launch this year in support of animated series Teen Titans Go! (including Funko figures), as well as the DC Super Hero Girls franchise. For the latter, new characters (pictured), vehicles and gadgets from Mattel will be available this spring and fall. Six original construction sets will launch from The Lego Group, and Rubie’s Costumes will also introduce new costumes and accessories inspired by the DC Super Hero Girls brand.

About The Author
Elizabeth Foster is Kidscreen's Copy Chief & Special Reports Editor. Contact Elizabeth at efoster@brunico.com


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