Disney launches campaign for Black History Month

In its mandate to better serve its kids audience by reflecting the diverse world they live in, Disney has launched a brand-new interstitial series.
February 2, 2017

In celebration of Black History Month, Disney has kicked off Be Inspired, an interstitial series to give kids ages two to 14 a deeper understanding of key figures in African American history.

From February 1, interstitial premieres for the six to 14 set on Disney Channel and Disney XD include a story about Tuskegee Airmen Chief Civilian flight instructor Charles Alfred “Chief” Anderson, who was known as the “Father of Black Aviation.”

Hosted by Nathaniel Potvin of Disney XD’s MECH-X4, the story originates from nonprofit Tomorrow’s Aeronautical Museum in Compton, California and features its founder and executive director Robin Petgrave, Ted Lumpkin of the Tuskegee Airmen 100th Fighter Squadron and the youngest African-American female to pilot an airplane across the United States, Kimberly Anyadike.

For Disney viewers ages two to seven, Disney Junior and Disney Channel will debut interstitials beginning February 8 including the story of Stephanie R. Grant (pictured), a pilot who led the first all-female African-American flight crew to operate a commercial airliner.

Other notable men and women featured include Floyd Norman, one of the first African-American Disney animators during the 1950s, and physician, role model and activist Dr. Myiesha Taylor.

Disney’s popular animated character Doc McStuffins will introduce all of the Be Inspired interstitials on Disney Junior.

Other influential African-Americans that will be featured throughout the month include Martin Luther King Jr., former US President Barack Obama, baseball legend Jackie Robinson, poet and civil rights activist Maya Angelou, singer Ella Fitzgerald, film director Lee Daniels and actor Viola Davis.

About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at



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