Guru’s Netflix toon lands licensing agent

Brand Central will develop a consumer products program based on True and the Rainbow Kingdom, which premieres this summer.
February 1, 2017

Toronto, Canada-based Guru Studio has appointed Brand Central in L.A. to serve as the exclusive licensing agent for its new CGI series True and the Rainbow Kingdom, which will premiere on Netflix and on Canada’s TVO this summer.

Brand Central will produce a full-scale licensing program based on the preschool series.

True and the Rainbow Kingdom follows eight-year-old True and her Cat Bartleby as they help the people of Rainbow Kingdom by activating the powers of the wishing tree. It is produced in collaboration with Pharrell Williams’ artist collective, I am OTHER (Hidden Figures), FriendsWithYou and Home Plate Entertainment.

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