Lego Batman Movie licensing snaps into play

The upcoming Warner Bros. movie has scored multiple licensing partners to create a merch line that includes apparel, toys and publishing.
January 19, 2017

Warner Bros.’ The Lego Batman Movie is flexing its merch muscle ahead of its February 10 theatrical debut.

Warner Brothers Consumer Products (WBCP) has teamed up with a number of global brands to debut products this month.

The line will include 10 Lego construction sets, a new 20-piece Minifigure set, a Batmobile set and a Batcave Break-in set. It will also include apparel from Bioworld, Isaac Morris, Evy SGI, Handcraft and Fast Forward, with fashion lines spanning t-shirts, sportswear, swimwear, sleepwear, underwear and backpacks for boys and girls. Disguise is on-board for costumes, while Hallmark (greeting cards, ornaments ),  Party City/Amscan (party goods),  Clic Time (watches, clocks),Sakar (electronics), Trends International (posters, calendars) and Franco Mfg (home décor, bedding) are also part of the lineup.

Additionally, WBCP has partnered with DK Publishing, Scholastic, Ameet and Blue Ocean for a global publishing program. It will include more than 21 storybooks, activity books, sticker books, magazines, junior novels, guide books and The Making of The Lego Batman Movie.

Global retail promotions include one with ASDA in the UK for in-store activations and branded magazine pages. Meanwhile, Kaufhof in Germany will offer Batman Days in its stores.

The 3D-animated movie follows Batman as he battles Gotham City’s villains, especially the Joker, who’s staging a hostile takeover.

The launch of the licensing line follows news last year that Egmont Publishing would be the UK publishing partner for Lego DC Super Heroes, including The Lego Batman Movie brand.

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