Jazwares expands Minecraft toy line

The toy company will be launching a line of action figures and multi-figure accessory packs based on the popular open-ended video game.
January 18, 2017

Florida-based Jazwares is expanding the toy line based on smash hit video game Minecraft from Microsoft-owned developer Mojang.

Six new three-inch action figures and three multi-figure accessory packs are being added to Minecraft’s retail assortment.

The action figures will include characters from the game like Charged Creeper, Zombie Pigman, Alex with diamond armor (pictured), Snow Golem, Steve with Minecart and Witch. The multi-figure accessory packs include Alex with skeleton horse and a Alex survival pack. Jazwares is also adding the first toy versions of Minecraft animals within the Wild Animal pack.

Minecraft has sold more than 106 million copies to date. It has inspired a book series and Minecraft National Championships, as well as the popular YouTube series Wonder Quest.

As for Jazwares, the toy company was recently named US master toy licensee for Ben & Holly’s Little Kingdom and is bringing Roblox’s social gaming world into the toy space for the first time.

About The Author
Alexandra Whyte is Kidscreen's News & Social Media Editor. Contact her at awhyte@brunico.com



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