Viacom vet James Currell (pictured) has been named EVP and MD for the UK, Northern and Eastern Europe by Viacom International Media Networks (VIMN). The new title sees Currell leave the role of COO of VIMN UK, Northern and Eastern Europe, which will be filled by former Channel 5 COO Paul Dunthorne.

Currell will oversee business operations in 33 European countries, which reach a total of 86 million households. He will be reporting to David Lynn, who was recently named president and CEO of VIMN.

The appointment follows a string of personnel changes at Viacom, including longtime Viacom Kids/Nickelodeon exec Sarah Levy becoming COO of Viacom’s global entertainment group, and former Foxtel GM Ben Cox being named VP and GM of Nickelodeon Networks Australia.

Viacom has grown significantly in recent years, acquiring Channel 5 in 2014 and increasing annual profits in the UK by an average of 15% each year since 2010. Viacom‘s UK pay TV channels– including MTV and Nickelodeon–accounted for one in every six hours of UK commercial TV watched by 16- to 34-year-olds last year.