Jazwares named Ben & Holly US master toy licensee

eOne has named the Florida-based toyco as master toy licensee for the preschool brand’s consumer products program in the US.
January 4, 2017

Entertainment One (eOne) has tapped Florida-based toyco Jazwares as the US master toy licensee for its preschool property Ben & Holly’s Little Kingdom.

The partnership, which extends the companies’ previous collaboration on the Peppa Pig brand, marks Ben & Holly’s consumer products debut in the US. Set to debut in August, the inaugural collection will include figures, accessories, multi-packs, vehicles and playsets.

Ben & Holly’s Little Kingdom bowed in the US on Nick Jr. in October 2015. The series currently airs in more than 130 countries, including the UK (Nick Jr., Channel 5), Australia (ABC), Spain (Clan TVE), Italy (RAI) and Brazil (TV Cultura).

The show follows Holly, a young fairy princess, and her best friend Ben the Elf as they go on adventures in the magical world of Little Kingdom.

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